Applicant Tracking System
Helping hiring teams streamline candidate pipelines, improve collaboration, and reduce time-to-hire—without the chaos of spreadsheets or disjointed communication. We partnered with freeC, a leading HR-tech company in Vietnam, to rethink how recruiters and hiring managers manage candidates across the entire recruitment lifecycle.
Task
Design a scalable platform to replace fragmented recruitment workflows with a structured, insight-driven system that supports end-to-end hiring—from job creation to offer rollout.
To design a system that truly improves hiring efficiency, we began by studying existing tools and workflows:
Competitor Audit: We conducted a visual and functional analysis of key players like Meetfrank, Freshteam, Manatal, and Workable. This helped us identify common patterns, UX pitfalls, and opportunities to differentiate.
Scheduling Flows: We dissected how platforms like SmartRecruiters, Zoho, Noviopus, and Bullhorn handled scheduling demo calls and interview coordination—critical touchpoints that influence recruiter experience.
We have two types of user:
- Recruiters from Companies (who create account and pay to post job at freeC)
- freeC Customer Success Executive members (who support companies directly)
We organized collaborative whiteboard sessions with product managers and designers to identify pain points and map out high-level goals. The discussions revealed a central need: creating a candidate pipeline view that mirrors recruiters’ mental models, while simplifying movement and decision-making.
From this:
We created lean and full journey maps to visualize every step from job creation to final hire.
Developed user flows, iterating from rough sketches to a refined structure focusing on clarity and flexibility.
At the heart of the ATS is the Candidate Pipeline — a kanban-style interface where recruiters can move applicants through various stages like Applied, Interviewed, Shortlisted, and Hired.
We ensured:
Drag-and-drop interactions to move candidates intuitively
Status indicators and tags for visibility
Bulk actions for recruiter efficiency
The result was a layout that felt familiar yet robust, designed for scale and clarity.
Candidate Pipeline Empty
Candidate Pipeline
clients
Jobs
Dashboard
Company Detail
The redesigned ATS didn’t just streamline hiring workflows—it became a foundation for freeC’s HR tech ecosystem. By bridging gaps between teams, automating repetitive tasks, and simplifying complex journeys, we helped recruiters focus on what really matters: finding the right talent.