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Greeting, I'm Ashish Yadav

A product designer
with +6 years of experience.

Download Resume

See what I’ve been up to since 2012.

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Product
Strategy
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UX
Research
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UI
Design
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Design
Systems
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Hi-Fi
Prototyping

Selected
Work

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Design Philosophy

Principles Over Trends

Simple principles that help me build clear, effective, and evolving digital experiences.
widgets

Empathy
First

Great design begins with understanding people, not just pixels.
app_badging

Constant
improvements

Every product should evolve with user behavior and business needs.
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Function Before Form

A beautiful design is useless if it doesn’t work well.
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Clarity Over Cleverness

Interfaces should be intuitive without needing explanation.
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Collaborate
Often

The best solutions come from working together, not in silos.
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Design = Business

Design should solve real problems and drive results.

Selected Work

A few case studies that reflect how I solve real-world design problems and my process.

Document Management SaaS at Tesco

Tesco

Applicant Tracking System

freeC

Supply Chain SaaS – UX Audit

Inspectorio

Global Supply Chain Risk Tool (NDA)

Apple Please reach out for more info

Employer Branding & Identity for freeC

freeC

Job Platform Website

freeC

Ride Sharing App at DiChung

DiChung

Sustainability Compliance SaaS for Target (NDA)

Please reach out for more info Target

Way Finding Design System

Brookfield Properties

Job Hunting App

freeC

Thinking Out Loud
 on Linkedin

Snippets of my thoughts on design, product strategy, and everything in between, directly from LinkedIn.
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Followers
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Ashish Y.

UX Leader | Creative Problem Solver

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Let’s connect

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Let's connect to find out how I maybe able to help your team design better, solve problems, and ship products.

Tldr;
I’m Ashish, a product designer from India based in Vietnam. I’ve +6 years of experience designing for SaaS, and B2B products in:

Human Resources | Mobility & Transport | Supply Chain | Audit & Compliance | Real Estate Industries

Download Resume

See what I’ve been up to since 2012.

View LinkedIn

Let’s connect on LinkedIn.

Tesco

Document Management SaaS at Tesco

Helping teams eliminate chaos, improve access control, and bring structure to a growing ecosystem of internal and external documentation. We partnered with Tesco’s supply…

  • Strategy

    Stakeholder Workshops, UX Research, Role-Based Workflow Mapping

  • Design

    UX Design, User Flows, Prototyping, User Testing

  • Client

    Tesco plc, Supply Chain Division, London

  • Industry

    Supply Chain Management

View Project
freeC

Applicant Tracking System

Helping hiring teams streamline candidate pipelines, improve collaboration, and reduce time-to-hire—without the chaos of spreadsheets or disjointed communication. We partnered with freeC, a leading…

  • Strategy

    User & Stakeholder Interviews, Workflow Analysis, Feature Prioritization

  • Design

    UI/UX Design, Journey Mapping, Interaction Design

  • Client

    freeC

  • Industry

    Human Resources / Recruitment Tech

View Project
Inspectorio

Supply Chain SaaS – UX Audit

Helping enterprise teams uncover blind spots, reduce design debt, and elevate the user experience across a complex supply chain compliance platform. We partnered with…

  • Strategy

    Heuristic Evaluation, UX Audit, KPI Analysis, UX Roadmap Planning

  • Design

    Component Audit, UX Recommendations, Design System Expansion

  • Client

    Inspectorio

  • Industry

    Supply Chain (SaaS)

View Project
Apple Please reach out for more info

Global Supply Chain Risk Tool (NDA)

During the peak of COVID lockdowns, one of the world’s most recognized brands needed a smarter way to stay ahead of risk. We helped…

  • Strategy

    Data Structuring, Risk Modeling, Information Architecture

  • Design

    UI/UX Design, Interactive Data Visualization, System Mapping

  • Client

    Apple (Supply Chain Division)

View Project
freeC

Employer Branding & Identity for freeC

Positioning a rising HR tech platform for long-term growth. We partnered with freeC to craft a cohesive brand identity and employer brand strategy that…

  • Strategy

    Stakeholder Workshops, Brand Positioning, Messaging Framework

  • Design

    Visual Identity, Brand Guidelines, Marketing Assets

  • Client

    freeC

  • Industry

    HR Technology

View Project
freeC
June 3, 2025

Job Platform Website

A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to product development. This…

  • Strategy

    Design Direction, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Envato Market

View Project
DiChung

Ride Sharing App at DiChung

Rethinking urban mobility for a growing Vietnam. We collaborated with DiChung to improve their ride-sharing app experience: making it easier for commuters to find,…

  • Strategy

    User Interviews, Journey Mapping, Competitor Benchmarking

  • Design

    UX Design, UI Redesign, Interaction Flows

  • Client

    DiChung

  • Industry

    Mobility & Transport

View Project
Please reach out for more info Target

Sustainability Compliance SaaS for Target (NDA)

Driving retail toward a greener future. As environmental regulations tighten and supply chains grow more complex, Target needed a robust system to track, manage,…

  • Strategy

    Stakeholder Workshops, Compliance Flow Mapping, Platform Architecture

  • Design

    UI/UX Design, Data Visualization, Dashboard Systems, Design System

  • Client

    Target Corp.

  • Industry

    Retail & Supply Chain

View Project
Brookfield Properties

Way Finding Design System

Navigating scale with clarity. As one of the world’s largest real estate developers, Brookfield Properties needed a unified wayfinding system across multiple IT parks…

  • Strategy

    On-Site Research, User Flow Mapping, System Architecture

  • Design

    Environmental Design, Signage Systems, Visual Communication

  • Client

    Brookfield Properties

  • Industry

    Real Estate Development

View Project
freeC

Job Hunting App

View Project